Sacramento Convention & Visitors Bureau

Hi All! I have some exciting news for you—yesterday the Sacramento Convention & Visitors Bureau announced their new identity! This project was a real treat for FUEL Creative Group to design—so good I volunteered to work a Saturday to get the chance to contribute. A big part of this re-branding has to do with the tagline “California Begins Here”. The Gold Rush was the largest human migration in the history of the world—they settled here in this region. Sacramento was also the first city formally incorporated in California once we were made a state of the Union. Although, there are many ways to argue the statement. It was tough coming up with an iconic land mark for Sacramento. When looking at a map—often a star is used to depict the capital. I could get into a bunch of other nerdy reason on why we designed the logo this way—but I’ll leave that open to your imagination. So far we have rolled out there business cards, bags, and shirts. Take a look…

We designed this ad to give the brand stability by showing our geographical presence on the map.

I’m super excited about collaborating with the SCVB and happy with the turn out of the re-branding! Tell me, what do you think?

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